Tiny Target Campaign
Tabitha Brown, Ashley Tisdale
Commercial · Entertainment · Talent
Target launched Tiny Target, a branded video series inviting celebrity founders into a miniature Target experience to tell the stories behind the products, people, and moments that shaped their lives and brands. The series debuted with Tabitha Brown, followed by Ashley Tisdale, two women with personal brands and product lines sold at Target. As lead stylist, I was responsible for developing their wardrobe for the campaign while keeping each woman’s established identity at the center of the visual story.
THE STORY
I approached the wardrobe as an extension of each woman’s world. Their own Target products became part of the inspiration for the styling, allowing color, mood, and personality to inform each look. Tabitha and Ashley have very different aesthetics, so the goal was to make each woman look comfortable while still feeling playful within the Tiny Target universe.
CREATIVE APPROACH
The final wardrobe felt natural and approachable. Tabitha’s episode explored everything from Donna’s Recipe and her viral Target popcorn to personal favorites, while Ashley’s highlighted Being Frenshe and the stories behind products connected to wellness, family and her own life. The campaign became an ongoing Tiny Target series featuring additional celebrity founders and personalities.
THE RESULT
FEATURED CAMPAIGN VIDEOS
PROJECT DETAILS
Client | Target
Campaign | Tiny Target
Talent | Tabitha Brown + Ashley Tisdale
Role | Lead Stylist
Year | 2024