The Little Milk Bar Campaign
Amber Wallin
Commercial · Talent
THE STORY
Just months after welcoming her second child, Ziggy, Amber Wallin partnered with The Little Milk Bar to create two signature nursing bras inspired by her children: the Wilde Bra and the Ziggy Bra. The collaboration celebrated motherhood while staying true to the woman Amber has always been: bold, vibrant, confident and full of personality. My role was to style the campaign in a way that honored this new chapter.
CREATIVE APPROACH
I approached the styling by keeping Amber at the center of the story. We leaned into color, personality, and confidence, building looks that complemented the bras. The wardrobe needed to support the product without overpowering it, while communicating this next evolution in Amber’s life.
THE RESULT
The campaign translated a deeply personal collaboration into a commercially successful launch, connecting Amber's story as a mother with products named after her children. The collection generated strong sales, with multiple styles selling through or selling out during the collaboration, and giving Amber an opportunity to show motherhood through her own lens: joyful, expressive and strong.
PROJECT DETAILS
Client | Amber Wallin x The Little Milk Bar
Campaign | Wilde Bra + Ziggy Bra
Role | Creative Stylist
Year | 2025